Betting Big: Marketing for RWC
Strategically enhance Resort World Catskills' guest occupancy by implementing a comprehensive marketing campaign that showcases the exceptional array of world-class amenities, unparalleled services, and luxurious accommodations.
Result: A meticulously crafted promotional strategy, aimed at increasing the number of guests but also establishing a lasting connection by highlighting the unique and unforgettable experiences that RWC offers in New York. By leveraging innovative marketing techniques, we created a compelling narrative that captivates the target audience, emphasizing the resort's distinctive features and positioning it as the ultimate destination for a memorable and indulgent getaway.
Videos Spots
The importance of video advertisements is more prevalent than ever. Each platform (YouTube, Facebook, Instagram, Snapchat, TikTok etc.) has its own limitations and/or usual guidelines. Knowing our target audience age, we must adjust accordingly.
Facebook:
1 x 30 second spot: A succinct 30-second teaser, will quickly showcase the allure of Resort World Catskills.
1 x 90 second spot: A more immersive 90-second spot, accompanied by a narration, taking viewers on a virtual tour of the resort, emphasizing its unparalleled amenities.
YouTube: To harness the full potential of YouTube, we envision a comprehensive video series that delves deep into each of Resort World Catskills' outstanding amenities. This series aims not only to inform but to immerse the audience in the unique offerings that set RWC apart as a premier destination.
Video Series Concept:
Introduction (Episode 1):
Start with a compelling introduction to Resort World Catskills.
Briefly outline the purpose of the video series – to showcase the resort's exceptional amenities.
Create an engaging hook to keep viewers intrigued.
Casino (Episode 2):
Dive deep into the casino experience, showcasing the gaming floors, entertainment options, and the overall ambiance.
Feature interviews with staff or guests to add a personal touch.
Highlight any exclusive events or promotions happening in the casino.
Luxurious Accommodations (Episode 3):
Provide an in-depth tour of the resort's luxurious accommodations, emphasizing the unique features of each room or suite.
Highlight special amenities, such as spa services, room views, and exclusive perks for guests.
Culinary Delights (Episode 4):
Explore the diverse culinary offerings within Resort World Catskills.
Feature interviews with chefs or showcase cooking demonstrations.
Highlight signature dishes and the overall dining experience.
Entertainment Hub (Episode 5):
Showcase the various entertainment options available at the resort, including live performances, events, and recreational activities.
Feature testimonials or behind-the-scenes glimpses to build anticipation.
Spa and Wellness Retreat (Episode 6):
Take viewers on a tranquil journey through the resort's spa and wellness facilities.
Highlight specific services, wellness programs, and the overall atmosphere.
Golf and Outdoor Adventures (Episode 7):
Explore any golf courses or outdoor activities available at Resort World Catskills.
Include footage of scenic views, sports facilities, and interviews with activity coordinators.
Grand Finale (Episode 8):
Conclude the series with a recap of the resort's key offerings.
Encourage viewers to visit the official website for more details and booking information.
Include a call-to-action for viewers to share their thoughts or ask questions in the comments.
Harnessing Social Media Capabilities
The idea of showcasing each individual amenity pairs well with Instagram’s ability to post a carousel of images. For example, restaurant Cellaio, led by world famous Scott Conant, has a menu unlike any other. A photo album of its most popular dishes could entice users into wanting to know more about RWC and eventually converting leads into booked stays.
Sources:
Cards and Chips: Photo by Michal Parzuchowski
Spa: Photo by Adrian Motroc on Unsplash
Cards: Photo by Aditya Chinchure on Unsplash
Hotel Room: Photo by JCJARCHITECTURE