Leveraging the Power of Community
Working in nonprofit marketing poses unique challenges and opportunities. One must effectively communicate the mission and function of the nonprofit, while simultaneously motivating individuals to give to the cause.
Knowing this, our team set out to rebrand United Way of Olmsted County as the local nonprofit leader in the area.
Results at a Glance.
3M in revenue during the 2022-2023 fiscal year.
— Annual Impact Report
Over $100,000 in homepage donations after implementing light-box donation form.
60% YoY traffic increase after updating UI/UX and improving copy.
Donating has never been easier.
Donations serve as the foundation of any nonprofit organization, allowing them to implement crucial programs and initiatives that address various social causes.
To ensure the best user experience possible, a light-box donation form was implemented on the homepage of United Way of Olmsted County. From there, users could seamlessly set up one-time or recurring donations.
Implementing easy to use light-box donation forms resulted in over $100,000 in donations on the homepage alone.
“I want to be a part of something bigger than myself.”
Our team spent nearly two years collecting data through anonymous surveys that looked into two specific areas: What does our community think of United Way? and Why do community members donate to nonprofit organizations?
The answer was clear: members of our community wanted to be part of something bigger than themselves and wanted to ensure their donation stayed local.
Motivating our Strongest Supporters
In 2023, United Way of Olmsted County launched its first Annual Meeting. The event convened over 150 local advocates, leaders, and elected officials who are passionate about creating a community where everyone can thrive.
Attendees were given a postcard that outlined how they could easily become a United Way Ambassador by signing up online and receiving free communication resources. From there, Ambassadors were encouraged to share with their friends and family why they support United Way of Olmsted County through the hashtag #LiveUNITED
Highlighting Real People and Real Stories
Through our research it became clear that it was necessary to bridge the connection between our nonprofit work and the surrounding communities.
How we did this: Our team set out to interview both donors and those utilizing services provided by our partners. Throughout several months, we learned about what inspired individuals to give, how a mother was able to succeed due to free childcare cost, and most importantly, what we can do better.
The result: Numerous reports that highlight real people and their authentic stories.
By sharing the experiences and success stories of real individuals, we aim to remind our supporters about the work being done right in Olmsted County.
Small Business Network
Historically, United Way campaigns were reserved for larger companies due to time and resources needed to conduct them. As a result, there was an untapped segment within the Small Business community.
Our Answer: United Way of Olmsted County’s Small Business Network. A program developed exclusively for local, small business owners who are committed to investing in ongoing, impactful, and meaningful work through United Way.
The Value: Small Business Network gives businesses added value, benefits, and recognition as a charitable partner and good corporate citizen.
