Leads to Leases.

Renovating Our Digital Presence

The quick rise of multi-family properties all across the United States, particularly in the Southeast USA, means increased competition for leasing building to maximum capacity. To address this evolving scenario, we took a proactive stance by undergoing a comprehensive remodeling of our digital portfolio. This transformative initiative was undertaken with a singular goal in mind: to enhance and maximize the conversion process, ensuring the seamless transition of Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs).

Results at a Glance.

50 Property Websites (Multifamily & Student) updated for optimal UI/UX & WCAG 2.1 Compliance.

— Managed through Entrata CRM

Over $180,000 in ad spend savings while reducing Cost Per Conversion (CPC).

— ApartmentGuide & Apartments.com

98% Occupancy rate across the entire portfolio.

Brand standards developed for each property to facilitate adherence to the overall brand look and feel.

— Examples available upon request.

Creating an Action Plan

  • 1. Update Internet Listing Services (ILS)

  • 2. Retake images to reflect remodels & updates

  • 3. Revise copy to increase conversion rate

  • 4. Integrate systems to track KPIs

First Impressions Matter

Internet Listing Services, also called ILS, are services such as Apartment Guide and Zillow. The first step of this process was to ensure that all information (hours, location, etc.) was up to date. Our aim was to create an experience where potential tenants would have all the information they would need to secure their lease. Utilizing lead data provided by each ILS, we could adjust advertising packages based on conversion rates to maximize profits.

Stage 2 of updating our ILS was to ensure that photos of each property were clear, engaging and and up to date. Many properties hadn’t been photographed in years, so we set off a plan to have photos taken as soon as renovations were completed. These photos were either taken by myself or through a third party vendor.

The Power of Virtual Staging

Virtual staging signaled a monumental leap in productivity towards revamping our digital front. This process allowed us to save time, money, and tailor the interior design for each apartment.

Virtual staging signaled a monumental leap in productivity towards revamping our digital front. This process allowed us to save time, money, and tailor the interior design for each apartment.

Virtual staging signaled a monumental leap in productivity towards revamping our digital front. This process allowed us to save time, money, and tailor the interior design for each apartment.

Virtual staging signaled a monumental leap in productivity towards revamping our digital front. This process allowed us to save time, money, and tailor the interior design for each apartment.

Updating Copy

We noticed that as our properties were quickly getting updated, so was the surrounding community. This meant that our copy, which is the first thing that potential tenants would read, needed to be updated.

An example was The Polos, a property positioned as both student and multi-family housing. With this in mind, the following description was created:

Welcome to The Polos, a relaxed resort-style community conveniently situated between Shands Hospital at UF Health, The University of Florida, Santa Fe College, and downtown Gainesville.

Experience resort-style living with our recently updated amenities, including a 24-hour fitness center, study lounge, jacuzzi, computer lab, and the main clubhouse pool. Additional perks include a sand volleyball court, well-lit tennis and basketball courts, two extra pools, and a fenced dog park!

Choose your ideal living space from our standard or select upgraded units, featuring wood-inspired plank flooring, new bathroom vanities, stainless steel appliances, vaulted ceilings, and more.

Have any questions? Reach out to our offices, and let's set up a tour at your convenience. Discover The Polos – where comfort meets convenience.